In the heart of New York City, Jonathan Angelilli has carved out a unique niche in the wellness industry. His journey from a shy, insecure teenager to a celebrated online wellness coach is not just inspiring—it's a testament to the transformative power of movement and the entrepreneurial spirit that defines New York, and it’s all there at purestrength.nyc. 

 

The journey to Pure Strength 

Jonathan's path to becoming a wellness coach began, as he puts it, with a desire to "look better naked." But what started as a cosmetic goal quickly evolved into something much more profound. Through bodybuilding, Jonathan discovered a way to overcome anxiety and addiction, transforming himself from the inside out. 

 

His journey took an unexpected turn when a snowboarding accident left him with a herniated disc in his neck. Rather than letting this setback derail his progress, Jonathan saw it as an opportunity to expand his knowledge. He delved into the healing arts, studying tai chi, energy medicine, and meditation. He says this holistic approach not only helped him heal but also laid the foundation for his unique coaching style. 

 

The Pure Strength approach to wellness 

Today, Jonathan's programs under the Pure Strength banner are as diverse as New York City itself. From "La Belle Maman," designed specifically for mothers, to "Primal Shred" for weight loss, and even corporate wellness programs, Jonathan says his approach is "radically unconventional, intimate, pleasure-based, comprehensive, and body-positive." 

 

When it came time to choose a domain for his online presence, Jonathan didn't hesitate. PureStrength.nyc was the perfect reflection of his brand—born in NYC, tough yet fully alive, helping people reclaim their original strength and beauty through movement. 

 

The choice of a .nyc domain has been more than just a branding decision; it's a statement of identity and commitment to the city. "I think having a .nyc adds quite a bit of cachet," Jonathan explains. "If you're based in New York City and serving that clientele, they know where you stand and where you are." 

 

This alignment with the city has resonated strongly with his clients. "Since most people I serve are in New York City, I think it really signals to them that I understand them and their needs," Jonathan says. "Let's be honest, New York City is really a crazy city with some of the most amazing characters you could ever meet. I want them to know that I get them and that I'm one of them right off the bat." 

 

Jonathan's unique approach and dedication have not gone unnoticed. He's had the opportunity to compete on American Ninja Warrior twice, making it to city finals and narrowly missing national finals. He's also showcased his skills on Good Morning America, testing obstacles live on the show. 

 

But for Jonathan, the real achievements are in the transformations he sees in his clients. "Witnessing my students develop their sense of self-respect, strength, and health is extremely satisfying," he shares. 

 

Advice for aspiring entrepreneurs 

For those looking to start their own business, Jonathan offers sage advice: "Start small and focus on the things you love doing. Help your friends and family first at a discount, learn from your experience, and ask for referrals. It's so much better (at first) to be famous in your immediate community than to be Internet famous." 

 

He also emphasizes the importance of finding joy in your work. "I think the biggest surprise has been how much fun being a personal trainer can be. You get to help people, continue to learn about the body, and offer support in really intimate and empowering ways." 

 

The power of .nyc 

Jonathan's success with PureStrength.nyc is a powerful example of how aligning your online presence with your local identity can drive business success. By choosing a .nyc domain, Jonathan has not only strengthened his brand but also deepened his connection with the community he serves. 

 

For entrepreneurs looking to make their mark in the city, Jonathan's story demonstrates that with passion, dedication, and a strong local identity, you can build a thriving business that resonates with New Yorkers. 

 

Whether you're a fitness guru, a tech startup, or a local artisan, you can follow in Jonathan's digital footsteps by  choosing a .nyc domain, and let the world know that you're part of the greatest city on Earth.